Adblock Plus Shifts Into Ad Tech With SSP Offering
Germany-based Adblock Plus (ABP) on Tuesday debuted its beta supply-side platform (SSP) offering, called the Acceptable Ads Platform. It marks the company’s first move into an ad tech space it typically criticizes. “We’ve always called the Acceptable Ads initiative an ongoing experiment,” ABP ops manager Ben Williams told AdExchanger. “We’ve improved it over time, surveying […]
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