Down To The Wire To Acquire; Meta Wants To Be TV, Too
Why now’s the time for big ad tech mergers; Meta formalizes its play for CTV ad budgets; and Jezebel’s brand safety scare.
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Cody Plofker
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Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement
Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.
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Meta Bets Its Future On AI And Advantage+
Meta is allocating an increasing percentage of the billions of dollars it spends annually on its infrastructure toward building the company’s “capacity for artificial intelligence,” says John Hegeman, Meta’s VP of monetization.