Why bring data to SaaS applications when you can bring the applications to your data? That’s what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and advertisers at Snowflake. Cloud-based platforms, meanwhile, are becoming the foundation for technologies that are increasingly integral to how digital advertising functions.
Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, both for a similar reason: making data available across the enterprise in a way that’s also respectful of the consumer.
Whereas some CDPs store copies of data to do identity resolution, composable CDPs are natively designed to integrate with data cloud warehouses, like Snowflake, AWS, Databricks or Google’s BigQuery, says Jason Davis, CEO and co-founder of Simon Data.
Ad tech and cloud tech are converging; there’s no doubt about that. But how much of ad tech will get eaten by cloud platforms? That’s harder to answer, says Myles Younger, head of innovation and insights at U of Digital.
In 2008, Amagi Media Labs was a small tech startup in India with its eye on the nascent streaming market. On Wednesday, Amagi became a unicorn after raising $95 million in a round led by Accel, bringing the company’s total funding to around $150 million since 2013. Amagi’s sell-side technology uses a cloud-based, software-as-a-service (SaaS) […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blown AMP Publishers are pulling the plug on Google AMP. Vox and BuzzFeed (and other titles within their portfolios) are testing or considering testing their own mobile optimization pages, which they expect to generate at least 20% more revenue than Google AMP pages […]
Like every marketing cloud, Oracle’s was built through acquisition. The tech giant has devoted more than $3 billion to construct a suite that includes campaign management or marketing automation from Responsys and Eloqua, data management solutions from BlueKai and Datalogix, omnichannel commerce through Maxymiser and online ad targeting tools like AddThis – among many others. […]
