Clean Rooms Alone Won’t Solve TV Measurement
TV industry execs talked clean rooms at CES – including their ironic lack of interoperability. Advertisers will need more than just clean rooms to solve for measurement.
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Snowflake Is Aggressively Pushing Into Mar Tech And Advertising
Roughly a year ago, Snowflake launched its Media Data Cloud, a suite of solutions built specifically to serve businesses with media and advertising needs. Fast forward 11 months, and Snowflake is spiking the football with a Data Cloud “world tour” to tout its offering.
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Amagi Media Labs Is Going Global With Cloud-Based SaaS
In 2008, Amagi Media Labs was a small tech startup in India with its eye on the nascent streaming market. On Wednesday, Amagi became a unicorn after raising $95 million in a round led by Accel, bringing the company’s total funding to around $150 million since 2013. Amagi’s sell-side technology uses a cloud-based, software-as-a-service (SaaS) […]
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Cloud Data Company Snowflake Gives Ad Tech A Boost By Joining UID2
The Unified ID 2.0 (UID2), the programmatic industry’s open web advertising identifier, has steadily added to its partnership roster of brands, agencies, ad tech vendors and publishers in the past couple years, becoming the most-used ID aside from walled garden platforms like Google, Facebook and Amazon. But UID2’s newest addition is perhaps its most interesting […]