Nonprofit Generates Climate Change Awareness Using Real-Time Weather Signals
Nonprofit Science Moms partnered with The Weather Company on a campaign that used real-time weather conditions to raise awareness about climate change.
ARCHIVE FOR:
climate change
-
-
Givsly Has A New Tool For Targeting People Based On The Causes They Support
On Monday, Givsly, which calls itself a responsible ad platform, launched “values-based audience” segments built using data sourced from nonprofits.
-
PODCAST: AdExchanger TalksThe Bumpy Road To Reducing The Ad Industry’s Carbon Footprint
The ad industry is in a unique position to galvanize global action against climate change, says John Osborn, US director of trade group Ad Net Zero. But it’s not always easy. Not everyone, including people in the ad industry, agree on how to get there.
-
Sustainability Will Keep On Trending In 2023
Sustainability was a hot topic for the advertising industry in 2022. The momentum will only grow in 2023, though decarbonization remains a multiyear journey.
Tagged in:- Ad Net Zero
- ad-based carbon emissions
- Anna Lungley
- Brian O'Kelley
- climate change
- Curt Larson
- decarbonization
- Dentsu International
- digital advertising sustainability
- featured
- groupm
- Johanna Bauman
- kieley taylor
- Magnite
- net-zero agency pledges
- pubmatic
- Scope3
- sean buckley
- sharethrough
- supply path optimization
- WPP
-
Google Will Ban Ads That Deny Climate Change And Demonetize Related Content
There’s no denying climate change – on YouTube and in Google ads, at least. On Thursday, a week after banning anti-vaccine activists and accounts from YouTube, Google announced a new policy to prohibit the monetization of content that denies the existence of or effects related to climate change as agreed upon by authoritative scientific consensus. Think […]