PODCAST: The Big Story
Will The Blue Wave Midterms Put A Damper On Ad Tech M&A?
Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.
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Chord
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Chord Buys Its Rival Zenlytic To Build An Agentic Version Of A CDP
On Tuesday, Chord, a six-year-old commerce tech startup, acquired Zenlytic, an AI startup with an anthropomorphized data analyst agent named “Zoë,” for $5 million.
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Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data
With its new funding, commerce data platform Chord plans to help brands access their data more easily by unifying it within one platform.
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Snap Bets On AR To Deliver Virtual Shelf Appeal For CPG Brands
David Sommer, Snap’s newly appointed head of US verticals, spoke with AdExchanger about how he’s applying his CPG knowledge to the tech space.