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  • Facebook Messenger Enters The Purchase Cycle With Cross-Platform Chat

    Messenger hopes to insinuate itself deeper within the customer journey. On Tuesday, Facebook released a closed beta test of a customer chat plugin as part of Messenger 2.2 that allows businesses to continue a single conversation thread across multiple channels, including Messenger and an advertiser’s own mobile and desktop sites. Businesses that integrate the customer […]

  • Kik’s Bot Shop Hopes To Attract Brands – And Build Better Services For Users

    The messenger app Kik, a chat service catering to teens, debuted its Bot Shop on Monday. The shop lets Kik users download chatbots – automated apps meant to simulate real conversation. The shop currently features 16 bots from companies like Vine, H&M, Funny or Die, The Weather Channel and J-14 (a celebrity mag geared toward […]