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»Centro DSP

Centro’s DSP Customers Embrace Shift To Private Marketplaces

Advertisers buying on the open marketplace often sacrifice viewability, quality and transparency for cheaper prices and scale. But as more buyers decline to make that concession, the pendulum is swinging toward curated publisher lists. And many DSPs now offer to shoulder the burden of setting up private marketplace deals for their clients. Recently Centro, which… Continue reading »

by Sarah Sluis // June 12th, 2017 //
»
Two Publishers, Two Reach Extension Strategies

After signing up 150 publishers for its self-service DSP, Centro officially launched the platform Thursday. The publishers managing reach extension internally come from opposite ends of the spectrum: McClatchy, a local media company with roots in more than two dozen markets, and PureWow, a small, national lifestyle publisher. They’ve come to the same decision. “It’s increasingly… Continue reading »

by Sarah Sluis // July 9th, 2015 //
»
 

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