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»C.A.S.T.

CAST Refashions Ad Network Into Native Ad Platform As Alternative To Programmatic

In a sense, there’s nothing really new about “native advertising.” Advertorials have been around in some form since modern periodicals first began appearing over a century ago. And now, with Facebook and Twitter inserting “promotions” that are sometimes hard to distinguish from regular user posts, more traditional publishers are giving thought to going beyond sponsored posts... Continue reading »

by David Kaplan // December 10th, 2012 //
»
 

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