• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Become an AdHero
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Inside the Stack
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story
  • Inside the Stack

Membership

  • Member Exclusives
  • Sign Up

About Us

  • Advertise
  • Become an AdHero
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

BrandMatch

  • Valerio Poce, executive director of ad product marketing, New York Times Advertising
    generative AI

    How Gen AI Is Helping The New York Times Control Its Own Destiny

    BY Allison Schiff// November 19th, 2024

    The New York Times is investing in generative AI for the same reason it’s been investing in first-party data for years. It wants to be self-sufficient.

    Tagged in:
    • AI contextual advertising
    • BrandMatch
    • generative AI
    • New York Times Advertising
    • publisher first-party data
    • Valerio Poce

Popular

  1. Scott Young, Co-Founder & Chief Product Officer, Transmit
    OPINION: Data-Driven Thinking

    SSPs Are Facing Extinction – And Only Bold Differentiation Can Save Them

  2. antitrust

    DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture

  3. feedback loop
    attribution

    The Trade Desk and Acxiom Deepen Their UID2 Collaboration With An AI-Powered Measurement Solution

  4. Marketers

    AI Is Evolving Faster Than Expected – But Still Can’t Be Rushed

  5. A cartoon showing a marketer and agency standing outside a burning house. "So, what color should we paint the walls?" Caption: Totally Brand Safe
    Daily News Roundup

    Jimmy Kimmel Live(s On), No Thanks To Brands; The Case For Ad-Supported Wikipedia


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Programmatic I/O New York

September 29-30, 2025
Marriott Marquis
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved