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»Brad Smallwood

Facebook Declutters Ad Manager

Facebook is doing some early spring cleaning in Ads Manager, the tool advertisers use to create, manage and track campaigns. Starting Thursday, it will begin labeling whether metrics are estimated and start marking metrics that are still being tested. The goal is to give advertisers more insight into how metrics are calculated. Knowing when metrics... Continue reading »
by Allison Schiff // February 22nd, 2018 //
»
Facebook Measurement: The Walled Garden Is Cracking A Window

Brad Smallwood, VP of marketing science at Facebook, will take the stage Jan. 19 to talk all things measurement at Industry Preview in New York City. Facebook is at a crossroads in the way it relates to the media, thinks about monetization and measures ads. Right before Advertising Week, Facebook admitted to what became a... Continue reading »
by Allison Schiff // January 16th, 2017 //
»
 

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