Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SP-Oh, It’s On Call it supply-path optimization, transparency or premium publisher marketplaces. Whichever you choose, Digiday writes, it “amounts to disintermediation.” In recent years, DSPs have leapfrogged SSPs to establish direct connections with media companies. The marketers are interested in media, after all, […]
Imagine buying Costco-sized bulk items online. That’s the proposition of ecom startup Boxed. But while competitors like Amazon offer thousands of items associated with a single search, Boxed offers just a handful. As a newcomer, Boxed’s challenge is acquiring more customers while keeping customer acquisition costs in check. So Boxed is doing local, geo-targeted marketing. […]
Mobile texting never quite made it into the marketer toolkit, but some online sellers are re-examining SMS as a more cost-effective way to engage known customers than advertising. And ecommerce tech vendors are beefing up mobile messaging because the channel now supports data-driven segmentation, like retargeting campaigns. These capabilities are increasingly valuable as frictionless mobile […]
Sometimes it’s a good thing to put your customers in a box. Boxed, a four-year-old ecommerce startup focused on bulk buying, wanted to make its customer acquisition efforts smarter. Boxed customers buy in bulk for very different reasons. Some are busy working parents, while others are urban millennials without a car. Boxed’s new CMO, Jackson […]
Boxed, a bulk shopping startup that competes with Costco and Sam’s Club, wants to woo a younger demographic of shoppers to its version of the wholesale club. The three-year-old company is on a hiring spree and expects revenues to exceed $100 million this year. Now Boxed is dabbling in brand marketing for the first time […]
