Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Kidding Around During the State of the Union address on Tuesday, President Biden called on lawmakers to get cracking on legislation that bans ads targeted at kids. “It’s time to ban targeted advertising to children, [and to] demand tech companies stop collecting personal […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Of Paramount Importance ViacomCBS became “Paramount” on Wednesday, elevating the name of its core streaming service. Paramount Plus is not even a year old yet (it turns one in March), but its subscriber base totals 32.8 million. The broadcaster netted 9.4 million total new […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gotta Spend Money To Spend Money Amazon’s ad business is blowing up. You probably knew that already. But that growth for Amazon isn’t a win for many sellers, particularly the early power users on the platform. There is heavy demand for Amazon inventory, with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Talk Podcasting has heated up, with big M&A deals in recent years, including Amazon’s acquisition of Wondery for $300 million and Spotify’s $235 million deal for Megaphone. Podcast advertising is forecasted to exceed $2 billion by 2023, according to emarketer, which revised up […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pay Up Microsoft is advocating that the US follow Australia’s lead and copy a proposal that would require tech companies to pay newspapers for using their content. It’s also suggested, unsurprisingly, that its very own Bing search engine could be a viable alternative to […]
Microsoft is enabling two types of audience targeting to improve search ad performance, which it built to bring its ad offering to parity with Google Ads. Brands can target search ads based on products the person has viewed; and they can target Microsoft audiences similar to their own customers. Both products are still in open […]
LinkedIn is rolling out lookalike audiences following a beta testing period that began late last year, the company said Wednesday. Advertisers could already create matched audiences – basically, LinkedIn’s answer to custom audiences – built from a list of target contacts or accounts. The addition of lookalike audiences is a good look for a platform […]
Microsoft is beta testing a feature on its Bing search engine called Custom Audiences. It is designed to improve targeting by letting advertisers upload first-party files like CRM, purchase history and subscription data. If advertisers want to participate in the beta test, which has been underway for several months, advertisers must upload their data via […]
When it comes to shopping ads, it’s not all about Google anymore. While Q1 US spend for Google Shopping Ads (formerly Product Listing Ads) was up 37% year over year, Bing/Yahoo is starting to encroach on Google, at least in the United States, where spend increased 72% last quarter, according to the Adobe Digital Index […]
