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»bill demas

Daytime Is Streaming Time: TV Viewing Habits In The Time Of COVID-19

Coronavirus shelter-in-place orders have been in place for less than a month nationally, but consumer media habits are already massively changing. Streaming is the clear winner of social distancing. From March 9 to March 16, total streaming time grew to 156.1 billion minutes per day in the United States, compared to 127.6 billion minutes during... Continue reading »
by Alison Weissbrot // April 9th, 2020 //
»
Turn Appoints Media Vet Bruce Falck To CEO Post

Former Google and BrightRoll exec Bruce Falck has joined Turn as CEO, the company revealed Tuesday. Most recently, Falck was COO of video marketplace BrightRoll, which Yahoo acquired last fall. Prior to that, he spent eight years at Google, where he was instrumental in expanding the Google Display Network and DoubleClick businesses. His transition to... Continue reading »
by Kelly Liyakasa // September 22nd, 2015 //
»
The Cross-Device Question: Turn

Turn CEO Bill Demas discusses what his company offers in terms of linking consumers across devices. This is a continuation of a series that previously featured John Nardone, CEO of [x+1] and Omar Tawakol, CEO of BlueKai. On Wednesday we’ll post an interview on this subject with Scott Howe, CEO of Acxiom. In terms of cross-device... Continue reading »
by Ryan Joe // February 18th, 2014 //
»
Display 2.0: The 2010 Odyssey

"Data Driven Thinking" is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Bill Demas, CEO of Turn Inc., a demand-side platform and ad network provider. As the first decade of the new millennium comes to a close, the online... Continue reading »
by AdExchanger // December 20th, 2009 //
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