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»best of breed

How Newegg Eggs On New Customers

Despite the recent headlines generated around Newegg.com's battles with patent trolls, the company is best known as an ecommerce retailer of computer hardware and software. The company is privately held, and has an estimated revenue of $2.8 billion. A large part of Newegg's growth has to do with its continuous customer acquisition. At Adobe Summit 2014 the... Continue reading »

by Ryan Joe // March 27th, 2014 //
»
Why Alex And Ani Goes Best Of Breed

The typical Alex and Ani customer doesn’t just buy one bangle – she buys repeatedly and pairs them. It’s a style that reflects the jewelry manufacturer and retailer’s philosophy around building its in-house marketing stack. Many brands hate the idea of wading through marketing and ad-tech swamplands. At least, that’s the argument commonly fielded by... Continue reading »

by Ryan Joe // February 12th, 2014 //
»
Death to Spreadsheets: STAQ Unifies Multiple Reports

The best-of-breed hodgepodge has created a giant puzzle for marketers, who must piece together various vendor reports to see a clear picture of ad campaign performance. “Publishers and marketers rely on third-party reporting to run their businesses,” said James Curran, CEO of STAQ, a systems integrator specializing in advertising technology. “They have multiple log-ins, multiple... Continue reading »

by Don Willmott // February 11th, 2014 //
»
 

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