Ben Trenda

Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade Desk or Netflix and Microsoft Advertising (née AppNexus). Then, they branch out and add partners, sometimes whole partner programs for creative, measurement, media buying and analytics. Once they’re sophisticated […]

User authentication company Are You a Human started in 2007 with its CAPTCHA replacement tool, PlayThru, which fights back against fraudulent impressions and bots that have become increasingly effective in mimicking real users. The tool uses interactive visual tasks – say, dragging a virtual ball into a bucket – that are more difficult for bots to fool. […]