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3 Old-School Ad Tactics Facebook Uses To Gun For Engagement

Facebook’s scale – 1.45 billion daily active users at last count – has been its armor through a no-good, very bad year of repeated privacy failures, questions of Russian election interference and other controversies. But scale needs to be maintained. Although only a handful of advertisers pulled spend in the aftermath of Cambridge Analytica, that wouldn’t... Continue reading »
by Allison Schiff // July 5th, 2018 //
»
PointRoll CEO Tafler Says Publishers Need To Adopt Standards In Order For Video Ad Inventory To Reach Exchanges

Jason Tafler is the CEO of PointRoll, a rich media advertising provider. AdExchanger.com: How do you see online advertising evolving in the future? What role will rich media play in driving innovation? JT: A lot of it comes down to what users are doing online. If you start with the user and see what they're... Continue reading »
by AdExchanger // October 6th, 2009 //
»
CEO Calvin Lui Says Tumri Will Be Involved In RTB and Demand-Side Optimization Ecosystem

Calvin Lui is CEO and President of Tumri, a creative optimization technology company. AdExchanger.com: What trends have you seen at Tumri in 2009?  Can you characterize trends in revenue momentum, deal size, client verticals, consumer audience targets, etc.? CL: Tumri has experienced tremendous growth and momentum in the last 18 months. While we are a private... Continue reading »
by AdExchanger // August 25th, 2009 //
»
Teracent's Hall Discusses New Video Creative Optimization Platform

Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: When will the video product be available to customers and how will the revenue model work with video? CH: The video product is live today and the business model is the same as the rest of our platform (either... Continue reading »
by AdExchanger // August 14th, 2009 //
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Linkstorm Addressing All Stages Of Purchase Funnel Simultaneously Says CEO Brandt

Ari Brandt is CEO of Linkstorm, an online advertising technology company. AdExchanger.com: Why are brand marketers attracted to Linkstorm's technology? AB: Measurable performance. Brand marketers require greater return from their campaigns and can't rely on "soft metrics" like engagement and awareness anymore. In this economy, there's too much pressure to demonstrate real ROI. What attracts... Continue reading »
by AdExchanger // August 12th, 2009 //
»

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