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bad data use

  • David Nyurenberg, Associate Director of Digital Video, Rain the Growth Agency
    OPINION: Data-Driven Thinking

    The Golden Calf Of Addressability: Reevaluating The Foundations Of Digital Advertising

    By David Nyurenberg, Rain the Growth Agency//

    It is time to evolve beyond the addiction to addressable targeting and deterministic attribution, driven not by fear and doubt but by a commitment to rediscover how the empirically proven fundamentals of marketing effectiveness can be applied to the digital media era.

  • Jed Mole Acxiom
    OPINION: Data-Driven Thinking

    The Simple Way To Avoid Conflating Good And Bad Data Use

    BY AdExchanger Guest Columnist//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Mole, CMO of Acxiom, Kinesso and Matterkind.  Data is turning into a four-letter word. And if we don’t get beyond the hype to understand it a little better, we’re […]