What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer
I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising. One such recent briefing was with Joe Torreano, VP of product and UX for outdoorsy gear and clothing online retailer Backcountry.