Local Car Dealerships Are Buying CTV Ads To Boost Their Brand Building
That car dealership in your neighborhood? It’s probably got a branding problem. Most local car dealerships do.
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Constellation Churns Out Compliant Creative For Heavily Regulated Industries
Mar tech company Constellation allows companies in highly regulated industries, such as auto, pharma and banking, to launch personalized and compliant assets more quickly.
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- auto advertising
- automotive
- banking
- Biohaven Pharmaceuticals
- BMW
- Cadillac
- compliance
- Constellation
- Diana Lee
- featured
- Financial services
- general motors
- Jaguar
- Land Rover
- Lucid Motors
- Mar Tech
- marketing data
- Newlight Partners
- Pfizer
- pharmaceutical advertising
- Polestar
- porsche
- SaaS
- sales data
- sanofi
- social listening
- strategy
- Tesla
- vehicle identification number
- VIN
- Xperience
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Magna’s US Ad Forecast Offers A Glimmer Of Ad Spend Hope
Despite a sluggish macroeconomic environment and jittery consumers and businesses, US media ad spend is expected to increase by 3.4% in 2023, according to a Magna forecast released Monday.
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Raycom’s Digital Platform PureCars Helps Local Dealers Think Like National Advertisers
After local broadcaster Raycom Media acquired digital ad platform PureCars for $125 million last November, it let local auto advertisers take advantage of programmatic targeting. Automotive marketers – a key vertical for Raycom – needed a better way to connect their upper and lower-funnel tactics. “We’ve embarked on integrating digital and television, so you have […]
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