audience segmentation

DS-1, a new agentic AI interface developed by audience platform Dstillery, aims to reduce manual inefficiencies within audience curation.

Yes/no binary logic was the right tool for programmatic. But autonomous AI agents can evaluate 10 million impressions per second, combining data from hundreds of sources, and human-defined targeting logic can no longer keep pace.

AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down.

Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some cases, the strength of the underlying data can complicate monetization decisions. Ancestry can attest to that.

In June, Marriott launched a new media network designed to connect its customers to relevant brands throughout the travel journey.

Comscore’s new AI-based initiative allows data providers to convert ID-based datasets into ID-free audience segments, helping advertisers target audiences with improved accuracy and privacy.

The American College of Education partnered with performance TV company MNTN to better reach its audience of adults seeking higher education.

Carat is using “people-powered” AI to build agents that understand how to best reach specific audience personas.

TV audiences are rallying around CTV, and advertisers are following suit . But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and audience relevance in a fragmented, opaque streaming ecosystem?

LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to public backlash and the current administration.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Donatos Pizza’s loyalty program has yielded growth for the company and allowed it to tap into data to identify patterns and trends, segment audiences and personalize its messages.

Health care organizations need to embrace fluidity and experimentation if they want to market to the diverse US population they rely on to survive.