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»audience addressable

2022 Kicks Off With An M&A Explosion; Why Google Doesn’t Mind Getting Dethroned By TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. M&A&A&A&A Digital ad dealmaking is off to the races in 2022 like a sprinter who doesn’t realize it’s a marathon.  On Tuesday, Human (née White Ops) raised $100 million from a new co-owner investment firm, and Integral Ad Science acquired the French startup… Continue reading »
by AdExchanger // January 6th, 2022 //
»
FreeWheel Is Helping MVPDs Break Up The Linear TV Ad Spot

If addressability and cross-platform are the two most important TV buzzwords today, FreeWheel’s latest pilot is killing two birds with one stone. Comcast and Charter are using FreeWheel tech to chop up linear TV ad spots to make it “audience addressable,” across both linear and digital. Instead of the same ad being shown to all… Continue reading »
by Sarah Sluis // April 14th, 2021 //
»
 

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