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ARCHIVE FOR:

ATOM 3.0

  • Mobile

    Verve Group Capitalizes On The PET Trend With On-Device Cohort-Based Targeting

    BY Allison Schiff// April 29th, 2024

    The purpose of ATOM 3.0 is to preserve addressability, but to do it in a way that passes the privacy sniff test.

    Tagged in:
    • Anish Aravindakshan
    • Apple ATT
    • Apple IDFA
    • ATOM 3.0
    • cohort-based targeting
    • fingerprinting
    • FunCorp
    • Gaylord Zach
    • iFunny
    • privacy-enhancing technologies
    • probabilistic targeting
    • Sergei Efimov
    • signal loss
    • Verve Group

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