Atmosphere TV Is Capitalizing On The “Sorta CTV” Trend
In light of T-Mobile’s plans to buy Vistar Media, Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.
In light of T-Mobile’s plans to buy Vistar Media, Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.
Atmosphere TV is a streaming service that distributes FAST channels to gyms, restaurants, airports and bars in exchange for the ability to run ads on the content. Atmosphere pitches advertisers on the opportunity to reach newer and more exclusive audiences.