Cut Out The Tag; Of Paramount Value
Nike revamps its iconic slogan; CBS is on its way to becoming a conservative news outlet; and software company Atlassian is acquiring The Browser Company for $610 million.
Nike revamps its iconic slogan; CBS is on its way to becoming a conservative news outlet; and software company Atlassian is acquiring The Browser Company for $610 million.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Mo’ CMO Silvia Lagnado, McDonald’s global CMO since 2015, will leave the company in October, Ad Age reports. McDonald’s plans to scrap the global CMO role in favor of two marketing SVPs: Bob Rupczynski will oversee marketing tech and Colin Mitchell will focus […]
The Washington Post’s revamped home page, unveiled Wednesday, purports to bring average desktop load time to less than one second – meaning better reader experiences and more ads viewed, since visitors won’t bounce. The fresh home page completes the Post’s sitewide reboot, which started in the middle of last year with its article pages. Content […]