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»Arbor

LiveRamp To Acquire Two People-Based Marketing Startups – Arbor And Circulate – For $140M Total

LiveRamp will drop $140 million to finance its people-based marketing dreams. On Thursday, the Acxiom-owned onboarding company announced its intention to acquire two companies: Arbor, a marketplace for people-based data, and Circulate, which helps app developers monetize their first-party data in a privacy-friendly way. LiveRamp declined to say how much it paid for each company.... Continue reading »
by Allison Schiff // November 17th, 2016 //
»
Arbor Raises $6.5 Million To Help Pubs Capitalize On People-Based Data

There are walled gardens, and then there’s Arbor. The startup, which raised a $6.5 million round on Tuesday, bills itself as a marketplace for people-based data. Think of it as a supply-side platform mated with a co-op for deterministic data. The bulk of the round, led by Canaan Partners with participation from First Round Capital,... Continue reading »
by Allison Schiff // September 13th, 2016 //
»

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