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»Arbor

Why LiveRamp Quietly Sold Its Location Data Business Last Year

LiveRamp is distancing itself from location data. AdExchanger has learned that in Q4 2019, the onboarder offloaded the location data-related portion of the business it got along with its 2016 acquisition of Arbor. Cuebiq, a location-intelligence company, bought the assets. LiveRamp is keeping the rest of the Arbor business, which includes technology to connect first-party… Continue reading »
by Allison Schiff // January 7th, 2020 //
»
LiveRamp To Acquire Two People-Based Marketing Startups – Arbor And Circulate – For $140M Total

LiveRamp will drop $140 million to finance its people-based marketing dreams. On Thursday, the Acxiom-owned onboarding company announced its intention to acquire two companies: Arbor, a marketplace for people-based data, and Circulate, which helps app developers monetize their first-party data in a privacy-friendly way. LiveRamp declined to say how much it paid for each company.… Continue reading »
by Allison Schiff // November 17th, 2016 //
»
Arbor Raises $6.5 Million To Help Pubs Capitalize On People-Based Data

There are walled gardens, and then there’s Arbor. The startup, which raised a $6.5 million round on Tuesday, bills itself as a marketplace for people-based data. Think of it as a supply-side platform mated with a co-op for deterministic data. The bulk of the round, led by Canaan Partners with participation from First Round Capital,… Continue reading »
by Allison Schiff // September 13th, 2016 //
»
 

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