Word Of Mouth Is The New Brand Gospel; All Roads Lead To Ads
Why prebiotic soda brand Poppi describes its marketing strategy as “community first.” Plus: Apple’s transformation into a Google-grade advertising machine continues apace.
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Can’t Spell ‘Stadium’ Without ‘Ad’; Beware The Crab Apple
Everything is an ad network, including sports arenas; Apple Ads is getting an upgrade; and Patreon blocks bots from its free content.