AppOnboard is onboarding VC cash hand over fist. On Wednesday, the mobile app demo and analytics startup with a platform allows users to try an application before downloading it, announced its second funding round – $15 million – in less than eight months. AppOnboard’s Series A round in April totaled $15 million. That’s $30 million for the […]
“You can never go home again” doesn’t apply to the home screen. Most smartphone users – 98%, according to mobile attribution provider TUNE – have reinstalled an app that they previously deleted. Forty percent of users delete and reinstall apps on a regular basis. But most app marketers don’t differentiate between first-time downloads and re-downloads, mainly because […]
With additional reporting by Sarah Sluis. Mobile app marketing platform Fiksu was quietly acquired last Wednesday by an obscure holding company for an undisclosed sum. But it’s a fate that could have been avoided. Fiksu’s cautionary tale has multiple chapters. It’s the story of what happens when a company pegs its future to the dynamics […]
You don’t have to be good at math to know that if you only get $3 back on a $4 investment, then there’s something painfully wrong with whatever you’re doing. No one’s more aware of that than game app developers, some of whom spend thousands of dollars on user acquisition daily — though the truly […]
