antitrust case

Late last week, Google made its first legal move to try and get the Texas-led antitrust case into its ad tech business tossed before it hits a courtroom. In its motion to dismiss, Google makes numerous arguments as to why the court should reject the suit, and they can be summed up thusly: If you didn’t like it, you should have said something earlier, but we didn’t do anything wrong anyway.

Google’s lack of transparency has long frustrated publishers and independent ad tech companies, and its clandestine program “Project Bernanke” has only confirmed their suspicions that Google uses learnings from its auction to benefit itself. Ad tech insiders met the allegations that Google secretly fed publisher ad server data into its buying systems to gain market […]