IPG Mediabrands is the latest agency network to bust silos to offer clients integrated solutions. The company said Wednesday it folded mobile agency Ansible and social agency Society into search agency Reprise. The combined agencies unified under the Reprise brand because it had the broadest footprint, with 60 offices in 40-plus markets, said Tim Ringel […]
Last week, IPG Mediabrands global CEO Henry Tajer announced he will leave the company and head back to Australia for personal reasons. But executive politics and challenges facing media agencies also factored into his departure. Tajer, a 10-year veteran of IPG Mediabrands, became global head in 2015 after a successful stint as CEO of Mediabrands […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alice Le, vice president of mobile strategy at Ansible. Apple recently handed brand marketers the keys to a potential consumer gold mine when it made it easier for emojis, GIFs […]
By Judith Aquino and Zach Rodgers Twitter unveiled a native ad offering for app publishers on Thursday, courtesy of its MoPub mobile exchange subsidiary. Read the blog post. While not new, the idea of “programmatic” native ads in mobile raises some interesting possibilities, agency execs told AdExchanger. Most of those possibilities hinge on Twitter’s willingness […]
As audience buying in digital hurtles forward, the major ad agency holding companies have produced different “flavors” of their agency trading desk (ATD) strategies. For Interpublic Group (IPG), its Mediabrands Audience Platform (MAP) unit spearheads ATD strategy and begins by defining markets according to geographic clusters. North America is one cluster and matched by MAP […]
The year of mobile has come and gone — though we may never know which year it was exactly. So what comes next? Why the year of mobile integration of course. When we asked three senior agency executives what their top 2013 planning issue is (not mentioning mobile), all three came back with variations on […]
