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»anheuser-busch

Jackie Guarini, CMO, Tyson 2.0
Getting Into The Weeds With Jackie Guarini, The New CMO Of Mike Tyson’s Cannabis Startup

Jackie Guarini has a lot of experience marketing in regulated industries. She spent more than four years as a digital marketer at Anheuser-Busch, including as its head of commerce media. But her new gig is a little different. In May, Guarini was appointed as the CMO of Mike Tyson’s cannabis company, Tyson 2.0. Although cannabis… Continue reading »
by Allison Schiff // July 22nd, 2022 //
»
Nielsen To Overhaul Its Currency; Super Bowl Advertisers Try To Predict The Future

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently updated its panel-based currency to include data from smart TVs and set-top boxes – but an even bigger change is on the horizon. According to The Wall Street Journal, Nielsen will completely replace its TV… Continue reading »
by AdExchanger // December 9th, 2020 //
»
How AB InBev, Spark Foundry And Condé Nast Assess Data Quality

Advertisers, agencies and publishers agree that the bar for better data quality has never been higher. Yet the quality of many third-party data sets is questionable, and advertisers don’t always know what they’re getting when they purchase it. Here’s how Anheuser-Busch InBev, Publicis agency Spark Foundry and the publisher Condé Nast are all vetting data… Continue reading »
by Kelly Liyakasa // October 30th, 2017 //
»
Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy

The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you can watch those spots well before the big game even airs, as the number of pre-Super Bowl ads on YouTube grew 200% since 2008, said Google. And the growing importance of online… Continue reading »
by Ryan Joe // January 18th, 2017 //
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