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How AB InBev, Spark Foundry And Condé Nast Assess Data Quality

Advertisers, agencies and publishers agree that the bar for better data quality has never been higher. Yet the quality of many third-party data sets is questionable, and advertisers don’t always know what they’re getting when they purchase it. Here’s how Anheuser-Busch InBev, Publicis agency Spark Foundry and the publisher Condé Nast are all vetting data... Continue reading »
by Kelly Liyakasa // October 30th, 2017 //
»
Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy

The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you can watch those spots well before the big game even airs, as the number of pre-Super Bowl ads on YouTube grew 200% since 2008, said Google. And the growing importance of online... Continue reading »
by Ryan Joe // January 18th, 2017 //
»

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