• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • Advertise //
  • About Us //
  • Contact Us
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY 2020
    • Industry Preview 2020
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»AMS

LiveRamp Embraces Standalone Status And Lays Out Its Road To A Billion In Revenue

LiveRamp began trading as $RAMP on the New York Stock Exchange on Monday and hosted investors and analysts when the company reintroduced itself to the market following the sale of Acxiom Marketing Solutions to IPG for $2.3 billion in July. LiveRamp is embracing its position as a subscription-based middleware technology, a category that comes with... Continue reading »
by James Hercher // October 30th, 2018 //
»
Hacking Amazon: Agencies Create Workarounds For An Emerging Ad Giant

It’s no longer a secret that Amazon is becoming a dominant player in the digital advertising industry. It’s also no secret among agency buyers that Amazon’s platforms are notoriously difficult to use. While forgiving Amazon’s ad platform for being a work-in-progress, agencies complain of clunky interfaces, limited automation and minimal reporting granularity. The lack of... Continue reading »
by Alison Weissbrot // August 9th, 2018 //
»
Arun Kumar: AMS Will Supercharge IPG’s First-Party Data Capabilities

Arun Kumar, chief data and marketing technology officer at IPG Mediabrands, will play a central role in integrating Acxiom Marketing Solutions (AMS) into the holding company. The $2.3 billion acquisition, announced last week, gives IPG 1,600 data scientists, 200 product and technology specialists and first-party data on 2.2 billion global consumers. With AMS, IPG also... Continue reading »
by Alison Weissbrot // July 10th, 2018 //
»
Who Will Buy LiveRamp? A List Of Favorites, And Dark Horses

When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of a five- months-long strategic review of the business – and the start of the next big sales review process with LiveRamp. Acxiom already had opened a strategic review of LiveRamp but was intent on selling... Continue reading »
by James Hercher // July 9th, 2018 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Contracts Are Under The Microscope Thanks To COVID-19 – But Force Majeure Isn’t A Cure-All
  • How Employers Are Taking Care Of Their Workers During COVID-19
  • The Dos And Don’ts Of Marketing During A Global Crisis
  • Which COVID-19-Related Consumer Behavior Shifts Are Here To Stay?
  • What Happens To Sports Marketing Budgets Without Sports?
Ajax spinner
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved