With Amazon Prime Day in full force, marketers are navigating one of the biggest retail events of the summer. But this Prime Day isn’t just a moment to drive sales; it’s a critical opportunity to test and learn.
Data clean rooms have become a major topic of discussion amid ongoing regulatory changes and evolving industry policies. As advertisers navigate these shifts, it’s important to take a step back and understand what’s available – and how to select the right partners to solve real business challenges.
Cross-cloud data collaboration technology is the best bet for a post-cookie solution. But it’s vulnerable to similar privacy concerns.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Me, Help Me Amazon announced ad platform upgrades at its annual UnBoxed conference, just ahead of quarterly earnings today. Like Google, Amazon is now a content fortress with its own cloud, which means that when it makes ad tech updates, the result […]
The aim of Samooha’s new integrations with Ads Data Hub and Amazon Marketing Cloud is to give more flexibility to the advertisers and publishers that use walled garden clean rooms.
Flywheel Digital, a digital commerce company for enterprise brands, released a feature that gives brands a clearer view of their customer lifetime value (CLTV).
Most data clean rooms pitch themselves as being interoperable – except for the biggest ones. And this leads to confusion. Whereas independent data clean rooms focus on interoperability, walled garden ad platforms have very little interest in it. And walled garden-based clean rooms are where the money goes, namely, Google’s Ads Data Hub (ADH), the Amazon […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach For The Stars The Trade Desk announced a new product, called Galileo, that consolidates the company’s existing first-party data solutions. The free-to-use hub includes data clean room services, onboarding and identity plug-ins for Unified ID 2.0. In an interview with Adweek, TTD […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Peltzed Unilever will cut jobs and reorganize to fend off activist investor Trian Fund Management, led by Nelson Peltz, The Wall Street Journal reports. Peltz unseated a Procter & Gamble board member in a shocking shareholder vote in 2017 – winning […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Slow Burn Amid a continuous onslaught of negative headlines, Facebook reported slower revenue growth on Monday as a result of, yep, Apple’s AppTrackingTransparency framework. And Facebook warned that the road ahead will remain rocky. Facebook’s Q3 revenue grew 35% to $29.01 billion, missing expectations […]
