Amazon Strives For Streaming Ad Dominance; Everything But The Media
Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI’s ad biz may face challenges; and in-chat shopping isn’t all it’s cracked up to be.
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Beyond The Magic Button: How Domain Expertise Transforms AI Analytics For Advertising
As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that instantly democratizes data access.
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From Prime Day To Peak Season: Why Creative Is Your Holiday Retail Media Advantage
With Amazon Prime Day in full force, marketers are navigating one of the biggest retail events of the summer. But this Prime Day isn’t just a moment to drive sales; it’s a critical opportunity to test and learn.
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Not Just Any Clean Room: Selecting A Partner That Drives Real Business Impact
Data clean rooms have become a major topic of discussion amid ongoing regulatory changes and evolving industry policies. As advertisers navigate these shifts, it’s important to take a step back and understand what’s available – and how to select the right partners to solve real business challenges.
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Cloud-Based Collaboration Is Ad Tech’s Post-Cookie Lifeline – But Will It Last?
Cross-cloud data collaboration technology is the best bet for a post-cookie solution. But it’s vulnerable to similar privacy concerns.
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Amazon UnBoxes Its Latest Ads Tools; TV’s Ad Viewability Problem
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Me, Help Me Amazon announced ad platform upgrades at its annual UnBoxed conference, just ahead of quarterly earnings today. Like Google, Amazon is now a content fortress with its own cloud, which means that when it makes ad tech updates, the result […]
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Data Clean Room Startup Samooha Is Working Its Way Through The Walled Gardens
The aim of Samooha’s new integrations with Ads Data Hub and Amazon Marketing Cloud is to give more flexibility to the advertisers and publishers that use walled garden clean rooms.
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Flywheel Digital Is Working With Amazon To Help Brands Measure Customer Lifetime Value
Flywheel Digital, a digital commerce company for enterprise brands, released a feature that gives brands a clearer view of their customer lifetime value (CLTV).
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Will The Walled Gardens Turn Clean Room Tech Into Yet Another Platform Plaything?
Most data clean rooms pitch themselves as being interoperable – except for the biggest ones. And this leads to confusion. Whereas independent data clean rooms focus on interoperability, walled garden ad platforms have very little interest in it. And walled garden-based clean rooms are where the money goes, namely, Google’s Ads Data Hub (ADH), the Amazon […]
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The Trade Desk’s Galilean Satellites; Political News Remains Facebook’s Achilles Heel
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach For The Stars The Trade Desk announced a new product, called Galileo, that consolidates the company’s existing first-party data solutions. The free-to-use hub includes data clean room services, onboarding and identity plug-ins for Unified ID 2.0. In an interview with Adweek, TTD […]