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»Amazon Advertiser Audiences

What Amazon’s Audience Match Tool Means For Advertisers

Amazon on Monday quietly launched a self-serve platform called Advertiser Audiences, which lets advertisers upload their audience lists and CRM information, enabling tactics like audience matching and lookalike modeling. Advertiser Audiences is similar to solutions Facebook and Google released earlier, though Amazon’s tool has some key differences. The biggest strength, said Wunderman North America Chief… Continue reading »

by Kelly Liyakasa // June 14th, 2017 //
»
 

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