FAST Channels Could Prove Their Value If Platforms Would Quit Hiding Their Data
FAST’s credibility gap is structural: Platforms are sitting on audience data that would validate the inventory they’re selling, and they are choosing not to share it.
FAST’s credibility gap is structural: Platforms are sitting on audience data that would validate the inventory they’re selling, and they are choosing not to share it.
The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods.
Alphonso’s founders lobbed yet another lawsuit at LG Electronics – this one seeking up to $4.5 billion in damages – over claims the company sabotaged their IPO, diverted profits and unfairly diluted their stake.
In 2008, Amagi Media Labs was a small tech startup in India with its eye on the nascent streaming market. On Wednesday, Amagi became a unicorn after raising $95 million in a round led by Accel, bringing the company’s total funding to around $150 million since 2013. Amagi’s sell-side technology uses a cloud-based, software-as-a-service (SaaS) […]