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»alison engel

As Earned And Paid Media Mix, LinkedIn Offers Self-Serve Native Ad Units

After six months in beta, LinkedIn unveiled its "Sponsored Updates" feature for marketers with budgets of all sizes, and mindful of balancing current trends around programmatic, native advertising and content marketing. Alison L. Engel, LinkedIn's senior director of global marketing, acknowledged that those terms sum up the latest evolution of the professional social network's advertising... Continue reading »

by David Kaplan // July 23rd, 2013 //
»
 

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