algorithm

Bluefish helps advertisers track and optimize how they show up in an LLM’s search results. Its latest funding will expand its team and product suite.

TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was classified as a threat to national security and how advertisers are responding.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ian Davidson, vice president of platform demand at OpenX. Why would exchanges add to their enormous server-farm costs by sending multiple bid requests to a single demand-side platform (DSP) for the same impression opportunity? […]