AI slop

Human-made creative is in again; The Atlantic accuses Google of (another) monopoly; and it turns out brands like to have a say in their sponsorships.

For years, MFA was a mostly web-based problem. Now, generative AI has supercharged the made-for-advertising model, and it’s infecting social media feeds and vertical video platforms.

The real challenge is drawing a clear line between the AI-generated content that adds value and the kind that erodes trust and leads to significantly lower ad effectiveness.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

SSPs are looking pretty ripe for acquisition; agencies want real man-on-the-street content from actual human men; and AI slop is taking over the internet.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is always the last resort.

AI-generated slop content is growing exponentially online. Plus, publishers and new organizations are strategizing for a post-TikTok future. 
 

Live video threw sports broadcasts for a loop – and the losses are only just being tallied. Plus, media buyers are dealing with a surge of AI-generated, made-for-advertising websites

Oracle’s advertising and third-party data businesses are officially kaput; political pollsters are abandoning misleading online data; and AI-generated slop is already overtaking the internet.