Agentic Ads

LG home screen inventory is now available through agentic buying, opening up a premium TV placement to faster, more automated campaign setup.

Agencies and marketers discussed the future of AI governance at AdExchanger’s Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance.

Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.