The ANA’s recent media transparency probe alleged certain opaque practices and pricing models among holding company trading desks that didn’t always align with the best interest of clients. Programmatic Mechanics thinks it’s in a good position to change some of those perceptions, given its independent status. “We don’t have to be concerned about hitting corporate sales targets […]
While it’s still too early to assess the repercussions of the Association of National Advertisers’ (ANA) media transparency report issued Tuesday, industry analysts expect the dynamics between advertisers and their programmatic trading desks to bear the burden of the impact. Though the 62-page report didn’t name names, it cited instances of non-transparent practices among agency […]
Varick Media Management, agency holding group MDC Partners’ audience and media-buying arm, has released Alveo – a planning, buying and reporting platform. Operating originally as more of an internal trading desk, Alveo can now be used by Varick’s clients to manage and visualize data as well as access reports across multiple campaigns. Alveo is available […]
IPG Mediabrands’ trading desk Cadreon is no longer defined as a trading desk, according to Cadreon’s global president, Arun Kumar. “We see ourselves as an ad tech incubator whose job is to look at how to push this data-driven marketing culture through to the rest of the organization,” he said, fresh off a relocation to […]
Independent media agency Harmelin Media, whose clients include BET and Blue Diamond Almonds, is constructing its own in-house trading desk. Working with TubeMogul, Harmelin, which used to work with a dozen vendors, will commit programmatic video buys to a single platform. Harmelin is doing this so it can be a better steward of client campaigns. […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, VP of sales at The Rubicon Project. As advertising technology moves from agencies’ back offices to the front — and from auctions to deals — digital publishers are […]
On yesterday’s Omnicom Q3 earnings call with CEO John Wren and CFO Randall J. Weisenburger, the ad agency’s digital media and analytics efforts through Annalect were highlighted…. -and that’s news in itself as trading desk-related business has rarely, if ever, made an appearance on a holding company earnings call. A trend to watch for the […]
Paul Rostkowski is President at Varick Media Management, an agency trading desk and part of agency holding company MDC Partners. As part of AdExchanger’s “State of” series, we spoke to Rostkowski last week about the state of Varick Media and industry trends. Click below or scroll for more: Differentiating Varick’s Trading Desk On Today’s Data Markets Media […]
Holding company trading desks are moving to embed their capabilities locally within operating agencies, rather than operating entirely from a remote corporate hub. Speaking at the Association of National Advertisers’ financial management conference today in Boca Raton, Florida, the heads of WPP‘s Xaxis and Interpublic Group‘s Mediabrands Audience Platform acknowledged client fears about mandates and […]
Seth Dallaire is VP, Global Agencies/Accounts and Sales at Yahoo!. Dallaire discussed industry trends and Yahoo!’s plans to address the agency in an interview with AdExchanger.com. AdExchanger.com: Do you feel that agency trading desks are more of an ad network these days? Or are they an agent of the client? SD: I see them as […]
Matt Spiegel is CEO of Annalect Marketplaces, a unit of Omnicom Media Group, the media services division of Omnicom Group. He discussed the evolution of Omnicom Media Group’s trading desk strategy with AdExchanger.com. AdExchanger.com: What are Accuen and Annalect? MS: Accuen is the name for our trading desk. As the industry knows, we operated as […]
