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»agency client relationships

Unilever And WPP Stake A $15 Million Claim In Celtra – A Clear Sign Of The Agency/Client Relationship In Flux

The in-housing trend continues to reshape agency and ad tech relationships. CPG giant Unilever announced on Wednesday that along with WPP it will invest $15 million in mobile creative management platform Celtra. The move aligns with Unilever CMO Keith Weed’s rather blunt approach to marketing strategy. “Get out of marketing if you’re not going to… Continue reading »

by Alison Weissbrot // June 21st, 2017 //
»
Forrester: Marketers Are The Catalyst To Fix The Broken Agency Model

The agency-client relationship is ailing, and fixing what’s broken will involve deep organizational changes on both sides of the table – starting with the marketer. “The brand has to start with itself,” said Brigitte Majewski, Forrester analyst and author of a report released Thursday calling for a new agency operating model. “If you aren’t asking… Continue reading »

by Alison Weissbrot // April 7th, 2017 //
»
 

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