Smartwatches will outpace fitness trackers next year while smart things gain traction in the home. Oh yes, and 2016 is the year that mobile browsing will finally surpass desktop, at least on the weekends, according to Adobe’s most recent Digital Trends Index, released Thursday. Weekdays will follow in 2017. “Mobile is what started all of […]
When it comes to shopping ads, it’s not all about Google anymore. While Q1 US spend for Google Shopping Ads (formerly Product Listing Ads) was up 37% year over year, Bing/Yahoo is starting to encroach on Google, at least in the United States, where spend increased 72% last quarter, according to the Adobe Digital Index […]
Black Friday came and went and while the results were mixed (The National Retail Federation (NRF) estimated an 11% drop in combined online and in-store retail sales), digital seems to be the bright spot. ComScore, for instance, found $26.7 billion was spent online in the month of November, a 16% increase from last year while Adobe’s […]
It has been a year of big changes for marketers experimenting with social ad campaigns. New data suggests platform- and purpose-specific campaigns are driving distinct return on investment. Take Facebook, for instance. Because of changes to the News Feed and increased targeting capabilities through the Facebook Exchange, click-through rates were up 275% year-over-year, according to […]
