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»Adobe Advertising Cloud

Why Adobe's Ad Business Never Took Flight; Why Data Ethicists Hope FLoC Never Will

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Happened, Adobe?  Adobe once avidly pursued digital advertising, but its passion has cooled. Insider’s Lauren Johnson spoke with five former employees to understand what happened. A big part of the reason was an unwillingness to do anything that isn’t self-serve, culminating in the... Continue reading »
by AdExchanger // April 6th, 2021 //
»
Adobe Advertising Cloud’s Keith Eadie: Why Adobe Is Pulling The Plug On Programmatic TV

Keith Eadie, VP and GM of Adobe Advertising Cloud and head of product for Adobe Analytics, is a man confident enough to cut his own hair. His wife takes care of the back and the sides, and then “it’s my own doing on top,” Keith jokes from his garage (aka home office). “It’s a little... Continue reading »
by Allison Schiff // July 17th, 2020 //
»
Adobe Exits The Managed Service Business – What Does It All Mean?

Managed service just isn't worth it for Adobe anymore. Adobe will phase out what CEO Shantanu Narayen called “transaction-driven solutions,” or low-margin, “resource-intensive,” largely IO-based network buys within Adobe Advertising Cloud. “These offerings are no longer core to our overall value proposition of delivering customer experience management, nor are they contributing to our subscription-based bookings... Continue reading »
by Allison Schiff // June 12th, 2020 //
»
Connected TV: A Hero Is Rising

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brett Wilson, vice president at Adobe Advertising Cloud. From Achilles to Hercules to Wonder Woman, many classic mythical figures and comic book superheroes are the offspring of a deity and a mortal. These characters are... Continue reading »
by AdExchanger // May 31st, 2018 //
»
New Chief For Adobe Ad Cloud As TubeMogul Integration Marches On

Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media and advertising business. His title is VP and GM of Adobe Advertising Cloud. Meanwhile his predecessor, TubeMogul CEO and founder Brett Wilson, is now... Continue reading »
by Kelly Liyakasa // February 13th, 2018 //
»
Canada Dry Pilots A Converged Programmatic Audio-Video Ad Buy On Spotify

Many advertisers want reach, but when Canada Dry executed a campaign with Spotify and Adobe, it optimized against a softer metric: mindset. “We don’t think of consumers as just 18-49-year-olds or young millennials,” said Brit Sundberg, programmatic media and data strategy manager for Dr Pepper Snapple Group, which owns Canada Dry. “We think of our... Continue reading »
by Kelly Liyakasa // August 30th, 2017 //
»
 

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