Comic: CRM
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Data Coop
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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OPINION: Data-Driven ThinkingOff To See The Wizard: The Problems Of Complexity in Programmatic Direct
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. I once heard Terence Kawaja remark that “complexity is the agency’s best friend.” It’s hard to argue with that. Early digital agencies were necessary […]
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Adacado Says Dynamic Creative Is A Business
Like many efforts among digital advertising entrepreneurs, one business idea begets another. Michael Brown, CEO of Vancouver-based Adacado, is no different. The HealthPricer comparison shopping engine that he and his team developed led to the realization that they needed to find an efficient way to assemble and optimize display ad creative in real-time – a […]
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Comic: Catching The Video Ad Thermal
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Cutting The Tumblr Lawn
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Online GRP
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Second-Party Data Party
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Money-Back Guaranteed
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Mobile Panini
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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