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»Addressable Television

Amobee Closes Videology Deal As The Duo Chart A Course To Take On Advanced TV

Amobee just crossed the final T on its acquisition of advanced TV and video ad platform Videology. The deal, which closed on Tuesday, marks both the end of a tumultuous few years for Videology and a fresh start for a company that foundered despite solid technology and a shrewd vision. The Videology name will be… Continue reading »
by Allison Schiff // August 28th, 2018 //
»
With Ad Tech, Nielsen Catalina Solutions Sheds Its One-Trick-Pony Reputation

Nielsen Catalina Solutions’ (NCS) original value prop focused on connecting media consumption with in-store sales for CPG brands. But in the past two years, NCS has moved beyond attribution and into building programmatic audience segments. Programmatic targeting is already almost 25% of NCS’ business, with a revenue goal this year between $20 million and $25… Continue reading »
by James Hercher // February 22nd, 2017 //
»
 

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