Big box retailer Walmart’s software and technology accelerator @WalmartLabs has acquired Adchemy, the developer of a SaaS platform that essentially makes retail product search smarter. Silicon Valley-based @WalmartLabs, which employs 2,100 people, was founded three years ago as a way to develop and scale technology to tap into online buying patterns of the store’s 245 […]
With holiday sales forecasted to hit $78.7 billion this year — a 15% increase from 2012, according to Forrester Research — it’s no surprise retail marketers are scrambling to get a piece of the seasonal shopping pie. Among the key trends marketers are watching is the forecasted surge in mobile price comparisons and commerce; comScore estimated […]
Adchemy has sold its lead-generation and performance-marketing business, Actions, to erstwhile partner XL Marketing. With the divestiture, Adchemy will focus exclusively on its software geared to the search marketing needs of large retail and ecommerce marketers. With the sale, all employees working on the Actions business – which specializes in the financial and education verticals […]
AdExchanger caught up recently with search services and ad tech provider, Adchemy, and its CEO Murthy Nukala. Nukala sees a change in the way intent will be captured in the future. Is the power of bottom-of-the-funnel search going away? Read on. AdExchanger: What are the touch points for capturing intent in digital, in your estimation? […]
Murthy Nukala is CEO of Adchemy, an online advertising technology company specializing in search engine marketing tools for advertisers. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Nukala to discuss his company, his views on the space, and the state of Adchemy today. AdExchanger.com: What would you […]
Murthy Nukala is CEO of Adchemy, a demand-side buying platform. AdExchanger.com: What is “de-averaging” as it relates to digital advertising and how does Adchemy “de-average”? Would you say “addressable media” is an equivalent? MN: De-averaging summarizes a trend toward increasing the relevance of digital advertising. Today’s dominant online advertising model primarily relies on a one-size-fits-all approach […]
