Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The ‘Post-Social’ Web The writing is on the wall: Big Tech is breaking up with news, and the traffic publishers used to rely on from search and social media isn’t coming back any time soon. Last week, Google cut about 40 positions from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow Your Intuition, I Guess Intuit, which owns Mailchimp and accounting software like TurboTax and QuickBooks, is launching an ad network called SMB MediaLabs, Adweek reports. As the name implies, Intuit’s media business is a “small business-focused media network.” But it’s focused on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Net Netflix has ads. Hooray? Netflix launched its ad-supported tier last week, and Netflix Basic with Ads, as it’s called, will be, well, basic. Targeting is done by category and genre, with Nielsen, IAS and DoubleVerify as measurement partners. The ad load […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Insta Needs Its Groove Back Instagram has (mostly) been able to balance its business priorities with the interests of its users. But its streak is over. Instagram is struggling to recruit people to create content for its TikTok clone, Reels, The Wall Street […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. B2B Goes Back To Basics B2B publishers, intent-based media, SEO sites: They’re the biggest media companies you’ve never heard of, according to Brian Morrissey at The Rebooting. It’s a category that gets little attention – at least not compared to the likes of Vox […]
Snap Fizzle? This year, eMarketer estimates Snapchat will bring in $662.1 million in US ad revenue, a significant drop from the $1.03 billion it had projected last March. “We now expect that Snap will not break $1 billion in US ad revenue until 2020,” according to the revised figures. The downgrade is mainly due to […]
