adacado

Creative ad tech is maturing beyond DCO. Dynamic creative optimization is only one of many challenges facing brands in the quest to serve relevant, efficient and optimized creative, said Joanna O’Connell, a VP and principal analyst at Forrester. And that’s why creative ad tech providers that go beyond the basics were crowned the leaders of […]

Like many efforts among digital advertising entrepreneurs, one business idea begets another. Michael Brown, CEO of Vancouver-based Adacado, is no different. The HealthPricer comparison shopping engine that he and his team developed led to the realization that they needed to find an efficient way to assemble and optimize display ad creative in real-time – a […]