Ad Tech Stocks

From the rise of alternative measurement currencies and retail media networks to the launch of Netflix’s AVOD tier, these are the stories that helped us animate the news in 2022.

Between Wednesday and Friday of last week, practically every independent ad tech company (The Trade Desk, Magnite, Criteo, Viant, System1, Tremor and PubMatic to name but a few) had a much-needed bump up in its share price. Can it last?

Facebook’s ad platform is still misfiring and ad buyers are resorting to desperate measures, including a pay-for-access fee scheme that led to the firing of multiple Meta employees. Plus: It’s ad tech earnings week … and the category isn’t doing too hot.