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To fill digital audio’s viewability gap – or audibility gap – audio-focused DSP Audiohook is launching a new podcast measurement panel.

if programmatic audio keeps chugging along in its growth, it could make up a sizable share of audio in a few years’ time.

  Lack of measurement has long deterred brands from investing heavily in podcasts. Apple, which has dominated podcast listening in the United States for years, has a history of obscuring how many people actually heard an ad after downloading a podcast episode through its player. That left brand advertisers to negotiate for CPMs without knowing […]